UCLA and USC to the Massive Ten is all about revenue


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The statements came quickly and furious Thursday when the information broke that USC and UCLA experienced resolved to be a part of the Massive 10. 1 came from UCLA and another from USC. There ended up also statements from the soon-to-be Pac-10 (yet again) and the need to-be-renamed Rich Sixteen.

They all lacked what ought to have been the previous line: “We’ll be in this article all 7 days try the veal and tip your waiters.”

What a joke these people today have develop into. Or — to be extra precise — what a joke they go on to be.

Most impressive is that the adult males and women who set out these ridiculous and insulting statements really imagine any one is obtaining their disingenuous prattle.

USC and UCLA will be a part of the Large Ten in 2024

Two items jumped out at me from the statements, 1 phrase and a single phrase. The word was “values,” with USC and UCLA declaring they’ll be a part of the Loaded Sixteen simply because they share “values” with the already-rich 14. And then, there was the time-honored phrase that should cause any person listening to or reading through it to keep on restricted to their wallets: “Student-athletes.”

In this situation, what is offensive about the use of the phrase is not its redundancy. It is the shameless hypocrisy of everyone concerned in this sham professing to be inspired by the welfare of university student-athletes.

As with all the convention-jumping that has taken area in this century, this is all about a single detail: money. This is no unique than the golfers who have jumped to the Saudi-financed LIV Golfing circuit boasting their aim is to mature the activity. Just as they golfers are basically hoping to develop their lender accounts, the faculty administrators are inspired by the welfare of their bottom strains.

As preposterous as the idea of UCLA and USC joining the Big 10 is, it would be considerably additional palatable if the management at the two educational institutions just stated, “This is about Television set revenue. The Massive 10 has loads more of it than the Pac-12.”

At minimum when Maryland abandoned the ACC to join the Big Ten, the school’s management was straightforward, admitting they were being broke and needed the tv dollars the Major 10 was offering. Certainly, there was also the similar rubbish about “sharing values,” but no just one was denying that the base line was the base line.

Apologists might argue that the added revenue the two faculties will receive will reward the “student-athletes.” That is correct — for the athletes who enjoy football and basketball. You can wager their services will receive updates to help with recruiting as shortly as the to start with Loaded Sixteen verify comes.

In the meantime, is any individual proclaiming that USC and UCLA are suffering financially? The Trojans lately poached Oklahoma football mentor Lincoln Riley, who is definitely raking in far more than the $7.6 million he created at Oklahoma. Riley now has the distinction of obtaining remaining a Large 12 workforce that is en route to the SEC to mentor a Pac-12 workforce on its way to the Major 10.

USC basketball coach Andy Enfield lately signed a deal extension — helped alongside by Maryland’s desire in selecting him — that gave him a elevate from the $3.1 million he was creating, putting him in variety of UCLA Coach Mick Cronin’s $4 million a calendar year deal. UCLA football coach Chip Kelly is reportedly remaining paid out about $4.7 million a 12 months.

Two points can be gleaned from these numbers: The schools currently have lots of income to throw around, and we know accurately in which they will proceed to devote the huge bucks.

Quite a few men and women have expressed shock at the UCLA-USC migration, specially now that this a single meeting will stretch from Rutgers and Maryland on the East Coast to the L.A. colleges in close proximity to the Pacific Ocean. But we should be way earlier being shocked by just about anything that goes on in school athletics. About the only certainty remaining in Division I athletics these days is the Ivy League. That, and college administrators lying by way of their enamel about how substantially they care about their “student-athletes.”

The SEC — which is including Oklahoma and Texas no afterwards than 2025 — and the Huge Ten — which will become the Loaded Sixteen in 2024 — have the most funds extra available funds for name, picture and likeness payments to gamers and Tv power that will only keep on to mature. Overlook the Energy Five they are now the Ability Two.

The Before long-to-be-Left-in-the-Dust 3 — the reconfigured Massive 12, the ACC and the Pac-10-to-be — have no practical likelihood to compete. Don’t be surprised if just one of the Electricity Two leagues attempts to poach Clemson and Florida Condition from the ACC or goes immediately after Oregon and Washington. The Pac-12 could be again to its primary name, the Pac-6, in no time.

The Major 12 was ready to incorporate impartial Brigham Young and poach Cincinnati, Houston and UCF from the American Athletic Conference, dashing any remaining goals Commissioner Mike Tranghese experienced of signing up for a Power Six. All owing respect to those people applications — which have essentially mattered on the soccer area extra than Texas in modern a long time — but the Tv networks are not likely to pay back as a great deal for them in a foreseeable future Large 12 package deal as they would have for Texas and Oklahoma.

NIL has not created a big difference for most in pleasure of school sporting activities, poll finds

The ACC has put in this century accumulating mediocre football schools and is now a 15-faculty mosh pit built up of what was when the ACC and what was when the Huge East. The ACC’s current soccer champion is Pittsburgh its men’s basketball winner is Virginia Tech. The memories! The custom!

Possibilities are good the ACC will plead with Notre Dame to become a whole-fledged 16th football member, somewhat than permitting it to continue on its sweetheart offer wherever it plays 5 ACC groups a 12 months, does not have to enjoy in the convention championship and keeps its Television offer with NBC.

There’s no question that the Notre Dame name even now carries some magic, but the Irish previous won a national title in 1988. And even nevertheless new coach Marcus Freeman may perhaps be an update over that whiny southerner Brian Kelly, the Irish never seem to be possible to severely compete with the major of Loaded Sixteen or the SEC billionaires whenever before long. In truth, they are much more possible to be a part of a single of these leagues than start out to acquire from them.

And so, this is what we have in school athletics: just two soccer leagues that issue on the nationwide phase. The networks that televise the others will check out to persuade us that Louisville-Wake Forest and Duke-North Carolina — not to mention Oregon Point out-Washington Point out and Kansas-Kansas Point out — however indicate something in soccer, but when January will come close to, they’ll all be actively playing in the Cheez-It Bowl and its brethren.

Military-Navy will nonetheless subject. Which is rather a great deal the non-Electricity Two record.

I’m honestly not absolutely sure why we ought to treatment anymore. The cash will proceed to roll in and educational facilities will keep on to jump from conference to convention when someone is willing to compose a larger look at. You can bet the Pac-12 leadership is in contact with San Diego Condition and Boise Point out (or most likely UNLV or Air Drive?) as we discuss.

The only factor I know for positive is this: The conference-leaping is not around by a prolonged shot. And neither is the infuriating hypocrisy.

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